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Home/SEO / Search optimisation

SEO / Search optimisation

SEO services — steady customers from Google

When advertising stops, so does the traffic. SEO works differently: work done once keeps bringing customers for months. We rank your site for the queries people actually type.

See the process+998 91 055 55 11
  • 200+ delivered projects
  • IT Park resident
  • Uzbek and Russian queries
  • Monthly reporting with real numbers

What is SEO and how does it work?

What is SEO?

SEO is improving a site's technical condition, content and external authority in order to raise its search rankings and generate free (organic) customer traffic.

SEO (Search Engine Optimization) is the body of work that lifts a website up the results in Google and Yandex. Unlike advertising, you do not pay per click. Once a site ranks, it brings in free customers for months and sometimes years.

SEO is not 'stuffing keywords into text'. Today it rests on three pillars: technical condition (fast, error-free and legible to search engines), content (genuinely answering the user's question) and authority (other sites linking to you). Results come when all three work together.

An important caveat: SEO is not fast. First changes usually appear after two to three months and meaningful growth after four to eight. Anyone promising 'first place in a month' is either lying or using methods that endanger your site. We run the work openly, with numbers.

Search resultsYour siteOrganic traffic

What's involved

What SEO work includes

We select what you need from this list — the plan is built individually:

  • Technical audit and error fixing
  • Keyword research (Uzbek and Russian)
  • Competitor analysis
  • Page structure and internal linking
  • Meta tag and heading optimisation
  • Writing content and improving what exists
  • Speed and Core Web Vitals work
  • Schema.org markup and rich results
  • Local SEO and Google Business Profile
  • Monthly reporting and rank tracking

Why you need it

What SEO does for your business

Advertising is renting; SEO is owning. Here is the difference.

Traffic does not stop

When the ad budget runs out, the flow of customers stops instantly. Rankings earned through SEO keep working for a time even after work pauses.

You do not pay per click

There is no charge per visit. As volume grows, acquisition cost falls — in advertising it does the opposite.

Higher trust

A large share of users choose organic results over those marked as ads. An organic position carries reputation.

Ready-to-buy customers

Someone searching 'CRM price in Tashkent' is already choosing. That traffic is warmer than most advertising traffic.

Every page works

Services, categories and blog articles each rank for their own queries. The bigger the site, the more entry points.

A long-term asset

Money spent on SEO stays on the site: the content written, the technical fixes made and the links earned all remain yours.

Who it suits

Who SEO works for

Businesses whose product or service people search for in Google.

  • 01

    Service companies

    Clinics, legal services, construction, repairs — these are exactly the services people look up in search.

  • 02

    Online stores

    Every product and category is its own query. The larger the catalogue, the more SEO pays off.

  • 03

    B2B and industry

    In long decision cycles buyers search, read and compare first — content does its work at exactly that stage.

  • 04

    Those facing rising ad costs

    Cost per click has climbed. SEO lowers customer acquisition cost over the long run.

  • 05

    Local businesses

    Salons, cafés, car services: customers arrive through 'near me' queries and Google Maps.

  • 06

    Owners of new sites

    If the site is new, getting SEO right from the start is far cheaper than fixing it later.

Examples

Sites we work on

Projects built search-ready where SEO work continues.

Mountain&SeaBusinessMountain&Sea
Global Building GroupConstructionGlobal Building Group
IPSUM PathologyMedicineIPSUM Pathology
All projects

Ways of working

Three formats of SEO work

Pricing is calculated per site — below is how the formats differ from one another.

Audit

One-off analysis and plan

1–2 weeks

  • Full technical audit: indexing, speed, errors, mobile
  • Keyword research and grouping (Uzbek and Russian)
  • Competitor analysis: which queries bring them customers
  • Page structure recommendations
  • A content brief
  • A prioritised task list
  • A session walking through the report

Finding out what is wrong and fixing it with your own team

Request an audit

Ongoing SEO

Monthly work and growth

Monthly (minimum 6 months)

  • Everything in Audit
  • Staged fixing of technical issues
  • Work on meta tags, headings and internal linking
  • An agreed monthly volume of content written or improved
  • Speed and Core Web Vitals optimisation
  • Schema.org markup
  • Local SEO and Google Business Profile
  • Rank tracking and a monthly report
  • A monthly review meeting

Building a steady flow of customers from search

Request a quote

Comprehensive

SEO + content + links

Monthly terms

  • Everything in Ongoing SEO
  • An extended content strategy and blog plan
  • External link building
  • Bulk page optimisation for large catalogues
  • Multilingual SEO (uz / ru / en) with hreflang
  • Conversion analysis: is the traffic turning into enquiries
  • Continuous competitor monitoring
  • A dedicated SEO manager

Highly competitive niches and large catalogues

Request a quote

An exact price is given after a free SEO audit. The audit assesses your site's technical condition, current rankings, competitive level and content volume — and the monthly plan and figure follow from that. SEO is normally planned over at least six months, because short timeframes do not produce results.

Pricing factors

What affects the price

The plan and figure are built from these factors.

  • Niche and competitive level: how many companies compete for the same queries
  • The site's current state: brand new or already ranking
  • Volume of technical issues: how much needs fixing
  • Number of pages: a ten-page site or a 5,000-product catalogue
  • Content volume: how much has to be written or reworked
  • Number of languages: Uzbek only or uz/ru/en together
  • Geography: one city or all of Uzbekistan
  • Whether link building is required (essential in competitive niches)
  • How much of the work your own team can carry
  • The goal: rankings, traffic or number of enquiries

Process

How SEO is run

First results in 2–3 months, meaningful growth in 4–8.

  1. 011 week

    Free audit

    We analyse technical condition, current rankings and competitors, and deliver a list of issues and a plan.

  2. 021–2 weeks

    Keyword map

    We gather what people actually search for and map those queries onto pages.

  3. 032–6 weeks

    Technical fixes

    Indexing, speed, mobile, errors and markup — without these, later work delivers nothing.

  4. 04ongoing

    Content and pages

    Existing pages are improved and new pages and articles written, each targeting its own query.

  5. 05ongoing

    Authority and links

    Links are earned from quality sites and mentions of the company are strengthened.

  6. 06monthly

    Measure and adjust

    Rankings, traffic and enquiries are analysed, and next month's plan is built from that data.

FAQ

Frequently asked questions

Straight answers to the questions we hear most about SEO.

Pricing is individual because every site and niche differs: ranking a new business-card site and ranking a 5,000-product store in a competitive niche differ by an order of magnitude in effort. The exact figure is given after a free audit, once the plan is agreed.

The main factors: niche and competitive level; the site's current state; volume of technical issues; number of pages; how much content is needed; number of languages; geography; whether link building is required; how much your own team can do; and the goal (rankings, traffic or enquiries).

First changes usually appear in two to three months (rankings on lower-competition queries and technical improvement), with meaningful growth in four to eight. Competitive niches take longer. We report monthly, so progress stays visible.

No — and be wary of any company that does. Nobody controls Google's ranking algorithm. What we guarantee is the volume and quality of work and open numbers every month. In practice we set concrete goals, such as 'reach the top 10 for these 20 queries'.

They complement each other. Advertising delivers immediately but stops with the budget. SEO starts slowly but lowers customer cost over time. Many clients start with ads and run SEO in parallel.

Yes, and it is the ideal moment. Laying the technical base and structure correctly on a new site is far cheaper than fixing it later. Results simply arrive a little later, since Google's trust in a new domain builds gradually.

As agreed: we write it, you write it, or we work together. Usually the best result comes when you supply the topic and expertise and we write the text to SEO requirements.

Not immediately. The work done stays on the site: content, technical fixes and links are yours. But competitors keep working, so rankings may gradually decline over time.

Yes. The audit output — a list of issues, keywords and recommendations — is delivered with no obligation. You are free to implement it with your own team.

Where does your site stand in Google?

In a free audit we show your current position, tell you which queries are realistically winnable and give a concrete plan with a quote. No obligation.

Message us on Telegram+998 91 055 55 11
Innosoft SystemsInnosoft Systems

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